I grew up in Istanbul and later moved to the United States to study at the University of California, Berkeley, where I studied Operations Research and Management Science. That experience shaped how I see the world. I naturally think in systems, patterns, and ways things can work better.
I started my career in research and consulting, working on complex projects where structure, precision, and execution mattered. But I have always been drawn to something beyond that. I pay attention not only to how things work, but also to how they feel, how they look, and how people experience them.
After getting married, I moved to Zurich, where I am now focusing on new opportunities in marketing, partnerships, and brand-driven roles. This transition has allowed me to intentionally shift toward work that combines structure with creativity and delivers more tangible, experience-driven impact.
Outside of work, I move between very different worlds. I became a yoga teacher during COVID, drawn to the calm, focus, and balance it brings. At the same time, I am energized by movement, speed, and new experiences. I love traveling, discovering new cultures, and capturing moments through photography. Whether it is watching a quiet sunrise or chasing adrenaline through something completely new, I am always looking to feel something real.
At my core, I am curious, driven, and deeply interested in people, ideas, and experiences. I enjoy conversations that go beyond the surface, and I value connection, perspective, and growth.
This space is a reflection of that balance. Structure and creativity. Performance and experience. Curiosity and intention.